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Fall is almost here…!!!

Snookie Snookerwitz is gearing up for the best time of the year…fall and winter!  You know what that means everybody.  Say it with me, “Cocoa and Coffee Season!!”.  Around our little production facility we are super excited to bring our new products to our upcoming fall festivals and shows.  Speaking of which…here is our official lineup for this season:

September 13th     Olde Salem Days, Salem, VA

September 26-28     WV Mountain Harvest Festival, Shenandoah Junction, WV

October 11-12     Garlic Festival, Rebec Vineyards, Amherst, VA

October 29-Nov 2     Raleigh Shopping Spree, Raleigh, VA

October 30-November 2     Christmas Roundup, Amarillo, TX

November 6-9     Fayetteville Holly Day Fair, Fayetteville, NC

November 14-16     Roanoke Stocked Market, Roanoke, VA

December 3-7     Columbia Holiday Market, Columbia, SC

We hope to see each and every one of our favorite customers at our shows this year.  It is a great time to catch up with all of you.  Until then…be blessed!!!! 

What’s New at Snookie Snookerwitz?

We’ve been staying busy here at Snookie Snookerwitz! We love each and every one of our customers, and you are worth every second we put into this business. We would just like to say how much we appreciate you. We hope that you have gotten to know us as a company and personally. We want all of our customers to feel like family here. As our business grows, we want to stay focused on what our goal was from the beginning, not only to sell a product, but to sell the experience and bring joy to each person that receives our products. We want to thank all of you who have been loyal customers, as well as those who have just recently heard about Snookie Snookerwitz. We have been updating on Facebook and Twitter, showing some of our favorite things on Pinterest, and we have more in store! We have big plans for the future and we hope that you will stick around and be a part of it! 





Be Prepared This Spring!

Spring is a busy time of year! It’s easy to get caught up in our daily routines. Between taking kids to school, running errands, school work and all of the other things we try to schedule into our lives, sometimes we need a break! We want all of our drinks and snacks to be the perfect break for you. After a long day we hope that a warm cup of one of our delicious drinks, or even a few bites of our tasty popcorn will brighten your day! With Mother’s Day right around the corner, our gift baskets full of goodies make great gifts! Show your mom how special she is to you. If you have several gifts you need to order, keep in mind that we have free shipping on all orders over $100!

Graduation is also right around the corner, and if you know any college students then coffee is always a great gift idea! With tons of tasty flavors of coffees, teas, and cocoas, these make great graduation gifts!

Don’t miss out on the deal we have! Now through May 11th use the promo code “mothersday” to receive 10% off of your purchase!

Coffee Book Gift Basket

Coffee Book Gift Basket


Select Your Flavors:
List the flavors you would like to add separated by a comma(,).

Coffee and Cocoa gift basket. This cute basket includes a coffee book, two mugs and 3 bottles of coffee and cocoa! Makes a great gift for any family on your list this year!!

Liberty Champion Newspaper Article

Liberty University alumna Juli Peak made the leap from teaching in Amarillo, Texas, to creating her own business of gourmet foods when she discovered her talent for mixing hot cocoa flavors and developing unique recipes of cider, tea, cocoa, coffee and popcorn.

She called the business Snookie Snookerwitz after a nickname her father gave her. The shop is currently located at the Lynchburg Development Center near Graves Mill Road.

“We started with cocoa, coffee and cider,” Juli Peak said. “We added on the chai later.”


Snookie Snookerwitz sells a variety of types of cocoa, including frozen chocolate cocoa, cinnamon cocoa and original chocolate cocoa. In addition to cocoa, the shop also sells coffee flavors such as hazelnut mocha, peppermint mocha, vanilla mocha and vanilla caramel latte. Snookie Snookerwitz’s selection of teas includes chocolate chai, spiced cider, spiced chai and vanilla chai. All drinks come with directions on the bottles for preparation as hot or cold beverages.

Along with specialty drinks, Snookie Snookerwitz also offers an assortment of popcorn flavors, including chili-pepper popcorn, cinnamon-toast popcorn, classic kettle corn, jalapeno-cheddar popcorn and salted buttercrunch popcorn.

While the original idea was hers, Juli Peak is not alone on her adventure with the business. She and her husband, Kevin Peak, became a team soon after they met in 2006 while studying at Asbury seminary in Wilmore, Ky.

“As our relationship grew in those early years, we realized that we complemented one another as a hope-giving team to those who were hurt, stuck and broken,” Kevin Peak wrote on the Snookie Snookerwitz website.

“I always wanted to start a business,” Kevin Peak said. “But, I didn’t have the same kind of personality (Juli) has to help it take off. She is very organized, and she makes a strategy.”

According to Juli Peak, what makes her business so unique is that all of her products are tailor-made.


“Everything we make is totally from scratch,” Juli Peak said. “We get all of the raw ingredients, then we blend all of them, put them in the bottles, and we label them. We do everything, (from) start to finish.”

The Peaks believe that their beverages and popcorn snacks can be very beneficial for students, especially since all of their products can be ordered online and delivered by mail.

“I think there (are) a lot of opportunities for students to buy and enjoy the products, because if you don’t want (to go out to buy) coffee and cocoa, you don’t have to go off campus,” Kevin Peak said. “You can have a bottle in your room or a bag in your room … and you just make it with hot water.”

While Kevin Peak notices the practicality of the products, Juli Peak keeps the fun of their unique items in mind.

“(Our products are) also kind of a cute, little, cheap gift, like for your friend’s birthday,” Juli Peak said. “And the shelf life is long. It is about a year. So, people can get, like, six bottles and just give them whenever their friends’ birthdays are, and that’s kinda fun.”

Juli Peak first developed the business’s basic products in Texas before moving to Kentucky. In 2007, the couple then moved to Virginia, bringing the business with them, and in 2009, Juli Peak began working on a master’s degree in counseling at Liberty. She graduated in September 2012 and is now a counselor who is working on her licensure in addition to running her business.

Though the business is beginning to take off, the Peaks view it as a way to connect with people rather than a way to make a profit.

“We’re not in (the business) just to make money,” Kevin Peak said. “In our business, we look at it as a means to do ministry. This is, kind of, a means to an end. So, that is really what the business is to us, and maybe we fall in line with what Liberty is trying to do.”

Snookie Snookerwitz will have work positions opening in the summer and welcome any Liberty students who would like to apply. All of Snookie Snookerwitz’s products can be purchased individually or as gift baskets at snookerwitz.com. More information on the business and ways to contact Kevin and Juli Peak can also be found on the website.

Credit: Written by Olivia Brown

Published: April 1st, 2014

Photo Credit: Abby Kourkounakis


Virginia Sweet Pea

Local blogger Paula Skullina recently featured Snookie Snookerwitz on her blog virginiasweetpea.com. If you haven’t already, make sure to check out her blog for amazing recipes, DIY projects, giveaways and so much much more!

In her blog she features many of our products and the different options that we offer! Paula features all of our popcorn, cocoa, coffee, ciders and teas in her blog showcasing the different flavors and varieties! For those who have never tried our products before, she does a great job of explaining our products. It is always great to get reviews from those who have tried our products! 

To read more please visit her blog at virginiasweetpea.com to read the full blog post as well as check out the great finds and ideas she has!

Snookie Snookerwitz - Tasty Gift Ideas

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